can soap change the way you feel? We think so.
Dally is a design-forward brand of soaps and goods made with the utmost attention to detail, and a very “loose understanding” of time.
My wife and I created and co-founded Dally with a concept entirely designed around the term "dilly-dallying," to help encourage and inspire slowing down a bit more. We believe it’s a good idea for everyone to resist the urge to be in a constant sprint all the time.
After researching, writing, designing, and developing our brand as a passion project for several years, we leisurely introduced our first line of products: a set of small batch soap and a custom designed collection of accessories, all in support of one mission: helping people slow down.
Here’s a look the brand identity and custom package design we created to bring Dally to life.
Credits:
Creative Direction & Copywriting: Kevin Egan
Design: Pentagram
