IF DOGS COULD WHISTLE
THEY WOULD’VE
BLOWN THE WHISTLE
ON “BIG DOG FOOD”
A LONG TIME AGO.

BUT THEY HAVE PAWS,
SO WE’LL DO IT FOR THEM.

dog ownership has skyrocketed
among young,
first-time dog owners.

These new dog fanatics want a brand
that cares about their dog’s nutrition
as much as their own.

They want a brand that obsesses over ingredients for dogs.
A brand that knows all there is to know about dogs.
And a brand that can straight-up
speak their dog’s language.

Luckily…
Dog Is Our Native Tongue.

Native Pet has a first language,
and that language is “dog.”

They’re officially one of the pack.
They’ve gone deep into the dog house to find out
what dogs want, and what benefits they need.

Our campaign reveals all the interesting ways Native Pet
is connected with dogs on a deeper level.
A depth of empathy and care that could only come
from this extraordinary understanding of dogs.
They know what dogs feel,
what they’re thinking,
what they need,
and when they need it…
before they even knew they needed it.

So who’s a good boy?
Native Pet’s a good boy.

When your first language is “Dog.”

Our dogs have always been there for us: companions, confidants and comedians. They are our best friends and adopted children all at once, making them the center of our universe. We do everything with them, which means we will also do anything and everything for them. We buy them the newest bones and toys, we open a million browser tabs in search of the perfect dog food formula, we lovingly embrace their slobber and coat of dog hair on literally everything, and we gladly pick up their poos, because the lengths we will go to keep these lovable fur balls happy, healthy and their tails wagging is actually kind of hilarious. This is an anthem to all the pet parents out there to show the real, messy, hairy, fun, over-the-top, unbreakable bond we have with our dogs.

When it comes to dogs,
we’re IN-tune,
AND THEY said
they LIKE TUNES.

So we made “Doggy Playlists” with scientifically-supported
music and sounds that help relax anxious dogs
while you’re away.

Less howling. More wagging.