NATIVE PET

THE PROBLEM:
Dog ownership has skyrocketed among younger,
first-time pet parents. In many homes,
having new puppies has even replaced
having new children. They’re feeding and
caring for their dogs as if they’re people.


THE INSIGHT:
They’re looking for a modern pet brand
they can actually trust knowing what
nutrition their dogs need, and the kinds
of delicious food their dogs will beg for.

THE SOLUTION:
Native Pet knows exactly what dogs are feeling,
what they’re thinking, what they need,
when they need it…
before they even knew they needed it.
This kind of deeper doggy intuition
comes from having just one language,
and that love language is “Dog.”
We speak dog.

IF DOGS COULD WHISTLE
THEY WOULD’VE
BLOWN THE WHISTLE
ON “BIG DOG FOOD”
A LONG TIME AGO.

BUT THEY HAVE PAWS,
SO WE’LL DO IT FOR THEM.

Our campaign revealed all the interesting ways
Native Pet expertly knows and understands
dogs and their nutrition.
So who’s a good boy?
Native Pet’s a good boy.

When it comes to dogs,
we’re IN-tune,
AND THEY said
they LIKE TUNES.

So we made “Doggy Playlists” with scientifically-supported
music and sounds that help relax anxious dogs
while you’re away.
Less howling. More wagging.

ingredients this good
are turning heads faster
than a dog whistle.

QUALITY INGREDIENT
APPROVAL FOR YOU,
WITH DROOL-WORTHY
NUTRITION FOR THEM.

When your first language is “Dog.”

Our dogs have always been there for us: companions, confidants and comedians. They are our best friends and adopted children all at once, making them the center of our universe. We do everything with them, which means we will also do anything and everything for them. We buy them the newest bones and toys, we open a million browser tabs in search of the perfect dog food formula, we lovingly embrace their slobber and coat of dog hair on literally everything, and we gladly pick up their poos, because the lengths we will go to keep these lovable fur balls happy, healthy and their tails wagging is actually kind of hilarious. This is an anthem to all the pet parents out there to show the real, messy, hairy, fun, over-the-top, unbreakable bond we have with our dogs.